Interested in learning more about storytelling and how to improve your skills in this arena? Here are several resources for learning more about these topics. Email us with additional story and storytelling resources that you find useful in your work.

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“The Best-Kept Secret in Business Today”
In recent years, organizations have used a variety of cost cutting measures to address the downturn in business. This has resulted in far fewer workers being pushed to work harder and to produce more. It is no surprise that employee stress and frustration have greatly heightened. Imagine the impact this is having on their ability to learn, retain, and recall critical information. Check out this article to find out what you can do to handle this situation.139KB

“Improve Service With a Story”  
Even in organizations that pride themselves on customer relations, service problems still occur with external customers. Why is this? This article covers three potential challenges facing these organizations and how communications plays a role in each of them. It suggests storytelling as a tool for more effectively conveying customer service principles, behaviors, and attitudes. 380KB

“The Missing Tool in Training”  
How often have you taught someone a new skill, behavior or concept and sensed the person did not really learn it? It is an ongoing challenge given that people are distracted by myriad priorities. While case studies, experiential activities, simulations, and role-plays can mitigate this challenge, using well-constructed, compelling stories at predetermined moments during training can also significantly benefit the learning process. Learn how to do so in this article. 79KB

“Stages of Organizational Change & the Stories that
Go with Them”  
In initiatives where change is transformational, there are a series of stages that organizations need to go through to ensure successful implementation. In this article, Karen Dietz, Ph.D., Executive Director of the National Storytelling Network, presents what types of stories are the best to tell and the best to promote at each stage of the change process. 63KB

“Story Time”  
“Stories in the credit union industry are a cultural tradition,” according to Mike Beall. They have been used effectively in a variety of functions for many years. Learn from six individuals and organizations in the credit union movement about how stories are being used in new employee orientation, training, sales and marketing, fund development, development education, and government affairs. 951KB