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A Great
Resource
What a great resource. The stories
recited in the book are poignant, humorous, and best of all, real.
As a director of administrative support services Im always
looking for creative ways to get a point across. Stories work; these
stories and the follow-up activities and presentation tips work.
My organization faces two challenges
on a daily basis. First, what is the most efficient and effective
way to collect, organize, manage and disseminate mountains of information?
Second, how do we continue to streamline and simplify our administrative
processes to provide more value-added service to our constituents?
The resources Lori and Mary provide
through this text have enabled me to communicate more effectively
with my staff during our planning and design sessions. The moral
of these stories help us keep focused on the expectations and perceptions
of our constituent base.
Its a book to be kept on
your desk and referred to many times.
Joanna
Truitt from College Park, MD

Incredibly Valuable Resource!
Storytelling has been used to convey
history and lessons for centuries. Before newspapers came on the
scene, story tellers would travel from village to village telling
stories to share the news of what was happening in other communities
and the world at large
at least as large as it was back then.
One could argue that storytelling has become almost a lost art as
our communication mode has shifted more to content, facts, polices
and procedures. In the corporate world, leaders and managersand
training professionalshave attempted to communicate without
really reaching people inside, where messages can resonate
with a mental or emotional picture. Its that inner connection
that has the potential of changing behavior and making a difference.
To make that connection, communicators need to engage peoples
minds and hearts to help them get the message.
So heres a book on the stories
trainers tell. Big book, thick. Whew! That's a lot of fluffy,
touchy-feely soft stuff! That first impression will disintegrate
as you open this wonderful resource. Sure, theres a treasure
chest of stories, mostly from experienced trainers and professional
speakers who use them regularly to build the effectiveness of their
work. If this book were merely a collection of all those stories,
it would be a helpful reference
sort of a Chicken Soup for
the Trainers Bookshelf. Fortunately, the authors have a deeper
understanding of what communicators need, so they created an incredible
tool kit for trainers, speakers, executives, managers, coaches,
parentsthe list goes on.
Each of the stories is presented
with tips on how to use it, questions to enrich the telling, key
point options, and follow-up activities. The storiesshort,
not longare set apart in the text by the use of helpful shading.
So, now we have more value than just a catalog of stories. But,
wait! There's more. The book includes an explanation of different
kinds of stories, when and how they can be used, with a cross-reference
to the 55 stories. Want even more value? The stories are gathered
into chapters that organize the resources for easier access: Appreciating
Differences, Communications and Feedback, Customer Service, Influence
and Motivation, Leadership, Living Our Values, Performance and Coaching,
Problem Solving, Teamwork and Collaboration, and Training Fundamentals.
Are you sensing why Im enthusiastic
about this book? We're not done! I've only told you about
what's in the back of the book! Stories Trainers Tell
begins with an invaluable section on the why and how of using stories
to enhance and enrich communication. Page after page of tips and
insight educates and inspires the reader, deepening understanding
to raise the level of professionalism and effectiveness in communication.
The CD-ROM? Pop this tool into
your computer and enjoy an MP3 format delivery of audio dramatizations
of the stories in the book. Readers can now learn as listeners also,
and most of the recordings are authorized for replay to audiences.
Playing a recording of someone else telling a story, then facilitating
the interpretation and application of what was heard offers a new
dimension to the richness of communication, thought stimulation,
and movement to action.
Then theres the reading list
and the index. So much! You'll be captivated with a cover-to-cover
read, entranced by the stories yourself. This book will sit prominently
on your shelf as a primary resource for years to come. I half-apologize
for the long review, but this book deserves the accolades.
Reviewed
by Roger E. Herman, CSP, CMC, FIMC for Midwest Book Review
CEO, The Herman Group, Greensboro,
NC
Consulting Futurists & Trainers Since
1980
www.hermangroup.com

Replacing my tired, old
yarns with powerful, new parables
I find that I hear myself
telling the same stories over and over again to colleagues when
trying to make a point. On the one hand, this is good for sending
a consistent message. On the other hand, I get tired of hearing
the same thing, and need to make my points in new ways.
As the global marketing research
manager for Invista ( the world's largest fibers company with consumer
and b2b brands such as Lycra® and Stainmaster® ), I need
to convert data to meaning that helps our leadership to make decisions.
That is what the stories in Stories Trainers Tell do for
me. When our managers understand the opportunities that stories
point out in the research, they are better able to act with confidence
and communicate with clarity.
While I contributed to the book,
I also use what it offers to make me a better communicator. I can
communicate the meaning I see in data more effectively when I have
a story to help me out. I recommend that you check out the book
for yourself to learn how you can upgrade your thinking and practice
no matter what role you are in.
Steven
N Silverman from Landenberg, PA

I am a Director of
Training for a Fortune 500 company. Quarterly, I look for new resources
that my 40 designers and trainers can use when developing and delivering
material to our employees and agents. This book was the gem Ive
been looking for. Storytelling is the most powerful thing a trainer
can give their studentsbecause the stories last in the mind
forever when the technical details disappear. This book details
the how, the what, the when, the where, and the why. Recently I
bought a copy for each one of my staffand the incredible results
are already coming in!!! Thanks for my best new resource
of the year!
Theresa
M. Elliott, American Family Insurance from Madison, WI

Stories: A Powerful Tool
To be successful as a project
management consultant, it is important to be able to influence people
to move in the direction in which they need to go (not always the
direction in which they would like to go). The thing about using
stories to influence is that people love stories and will listen
even if they are resisting other management methods. This book has
wonderful, rich content and is very easy to use. The commitment
of the authors to help readers succeed is demonstrated by the sayitwithastory
web site and newsletter. I am very pleased this terrific resource
is available. (By the way, these stories work on family members
also!)
Janet Atkinson
from Madison, WI

You dont have
to be a trainer or public speaker to benefit from this bookyou
can be anyone who uses (or would like to use) stories to create
impact. This book not only contains a catalog of stories that you
can use to illustrate a point (conveniently categorized into pre-defined
topics), it also contains a recipe for crafting and telling your
own stories. Want to know how to create that extra bit of suspense
that makes a story engaging? Want to know how to create a surprise
ending? Want to know what the basic structure of an effective
story? Want an off-the-shelf story that you can read or recite
to a group to make a point? If so, this book will serve you
well.
Paul Plamondon,
Training Consultant from Glendale, CA

Thank You!
This book has proved to be
a wonderful resource! The stories offer a wealth of possibilities
in daily work. Very practical for mid-level managers who are seeking
ways to strengthen communication with staff.
Mid-Level
Manager in Health Care from Milwaukee, WI

The authors of Stories
Trainers Tell have done a marvelous job of bringing the vehicle
of story telling into the training room. The beauty of the format
of this book is that the story is not a stand alone piece, but rather
skillfully integrated into a well crafted recipe for successful
delivery and high impact learning. Each story is accompanied
by debrief questions, key point options, presentation tips, and
follow-up activity. My career in training and development spans
more than 20 years. During this time I have seen many training products
and books that lack sticking power. I believe this book
provides the sustainability that learners and trainers are striving
to achieve.
Gloria
Kelly, M.A. from Colorado Springs, CO

A Must-Have for Trainers
As a trainer, I am always
looking for ways to make classroom training interesting, relevant,
and memorable. Ive usedand watched other trainers userole
plays, case studies, demonstrations, videos, games, instrumentation,
puzzles and, simulation. These are all effective training methods,
but in my opinion, one method that frequently gets overlooked is
story telling. In their book Stories Trainers Tell, Lori
Silverman and Mary Wacker are out to change this. Their book provides
everything a trainer needs-including the stories-to use story telling
in the classroom.
The book is organized into two major sections.
The first section contains the how-to of story telling.
In Chapter 1, you will learn about seven types of stories that can
be used in training. Chapter 2 describes how and where you can find
stories. It also provides some useful tips for organizing your stories.
Chapter 3 is dedicated to helping you write your own stories. It
describes a story structure as well as a process for creating stories.
Chapter 4 provides information about how to integrate stories into
your training programs. You will learn how to select stories and
when to use them. Most important, you will learn how to frame stories
in the training so that participants will take away the intended
learning. Chapter 5 provides numerous tips for story telling, including
how to choose a voice, how to introduce the story, how to alter
a story to fit the required situation, and how to become an effective
story teller. Chapter 6 deals with the legal and ethical issues
of story telling including copyrights, attribution, and verifying
sources.
If you feel you are a master of story
telling, you can skip the first six chapters (Section 1) and dive
directly into Section 2, which contains numerous stories-all catalogued
and categorized for easy use.
Teaching a workshop on diversity?
Check out Chapter 7, which contains stories on appreciating differences.
When I taught a recent Communications class, I found the perfect
story in Chapter 8 to illustrate a point I was teaching. If you
teach Customer Service workshops, you will find Chapter 9 useful.
If you are teaching Leadership Skills, check out Chapters 10 through
15, which deal with issues such as influence, motivation, values
and ethics, performance management, coaching, problem solving, team
building, and collaboration.
Finally, the book wouldnt be complete
without a chapter just for us trainers. Chapter 16 includes stories
that you can use when you are training trainers. I've already used
Teaching a Dog to Whistle to explain the difference
between teaching and learning.
Lori and Mary have created a masterpiece.
Their book has taken a place on my trainers bookshelf next
to Julius Eitington, Robert Mager, Ed Scannell, and Pfeiffer &
Jones. No trainer should be without this valuable reference!
Susan Stites,
Head Alligator, Management Allegories |
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